Poster Influences

After having already decided on a genre of Film that we were going to be making a Trailer, Poster and Magazine cover for. We wanted to look at influences for the poster, from films of a similar genre and similar demographic.

Harry Potter and the Deathly Hallows Part 2

We liked the teaser posters of the Harry Potter Characters. They are recognisable but they look beaten and worn- this is the final battle. The colour scheme of the film posters has always been a green or blue, but this time red is included because the readers of the books will know that the final battle will be in this film. Red also holds connotations of blood, death and love. The iconic characters and colour scheme are enough to alert the audience that the last Harry Potter film is going to be released "IT ALL ENDS" 

We liked the Harry vs Voldemort poster the most because it showed the opposition of the two characters and the closeness made it feel more intense. The Elder Wand is placed between the two which suggests that the wand is the prize of the battle. The colour scheme ties in with existing posters and the film trailer. It is again rugged looking and Harry is close enough to see stubble this shows how much Harry has grown since the start but also shows the coarseness to the final film. "IT ALL ENDS" is used here again as the tagline along with the release date, website and institution logo. But, because there was so much hype and anticipation surrounding the film it did not need to follow poster convention as much. In our case we would need the conventional amount of information on our film poster. 

Tomorrow When the War Began

This poster is a lot more conventional than the posters we are taking influence from, it includes institution credits. It also includes links to the Facebook and Twitter for the film, along with the release date, this is something we would be looking to include in our own film poster (due to the importance of viral marketing in the electronic age). The poster has a tagline and also states that the film is "based on the bestselling novel by John Marsden" this is to encourage readers of the book to see the film and to tie in with the film trailer (synergy). The colour schemes shows the danger and war elements to the plot. This shows the audience and also the genre- people can expect what age certificate the film will have by the marketing (poster etc). 

The Road

The poster compliments the other forms of distribution of the film (including the teaser posters****). It includes the credits of the main cast, other institution and production credits and the title. There is no tag line on this poster but it states the film is "based on the Pulitzer Prize winning novel by Cormac McCarthy" this would lead fans of the book to go and see the film- also people who wanted to read the book would also be more likely to go see it because watching a film is quicker than reading a book. 

Although this poster features a different colour scheme from the rest of the films marketing it stands out more and also includes a release date whereas the other posters did not. The certificate of the film is also included in this poster, this lets people know who the intended audience for the film is, this is also built on by the genre portrayed by the poster. This poster includes the tag line "In a moment, the world changed forever". This further shows the genre and adds a catchy ring to the film so it becomes more memorable. 

I am Legend 

This poster has a golden colour scheme, it suggests pollution or a staleness to the film but it could also relate to sunset- the ending of humanity. This is to show the audience that this is the last man. But, as the tag line states "the last man is not alone" this can sound very sinister so it will intrigue audiences as to what it means, making them want to go and see the film. The title of the film is relatively small along with all other text- this is to make it seem more empty- to reflect the film's contents. Behind the main character (Will Smith) there is a ruined Brooklyn Bridge- this again shows the end of humanity. New York is bustling with life and in this poster it is totally empty apart from the man and his dog. 

The Hunger Games

We liked the dramatic look of the posters, focusing on the characters. It features basic information, such as the character's name, the title of the film and the release date. Th main image is a close-up of each of the main characters of the film. The images are dark so the shadows are increased, this leads the audience to think the film contains some darker elements.