Last year we had designed and created our own logo and animation for our production Parallel, the link below will take you to a blogpost outlining the process of producing our first logo for Eden Pictures.
In the fashion of many Hollywood studios (e.g Paramount Pictures and Universal) who had recently updated their logos after their 100th anniversary we decided to celebrate our first anniversary in a similar way. This contributed to the idea that we are a Hollywood-style studio and also meant we could make our logo to match the aesthetics of the trailer but also make the logo a higher quality design and finish. After improving our use of the programme Serif Draw Plus. We made the decision to have no animation as it would appear in the trailer for a few seconds. Many Hollywood institutions had a fast-forwarded version of their animation or just the logo appear at the beginning of the trailer. Due to this we also would not include the music that had accompanied the previous year's animation and logo.
We changed the style of font to a much more robust shape and style, last year's logo was more fragile looking, we wanted our logo to reflect that we had strengthened as a group. The silver also looks more professional and has a better finish than the stony gold. We exchanged the apple blossom for a red rose, this was because we felt the apple blossom was badly designed and we could do a much more ambitious design, we opted for the classically dangerous red rose, by adding the lighting in the right areas on the petals it appeared much more sleeker and more realistic. We made the vines a darker shade to match the darker tones of the genre we were planning on making our film. We kept the apple from last year because we wanted the audiences to see something familiar in the logo.
We used a similar technique to creating our first logo, we sketched out the logo with the font, vines, and rose. This gave us the freedom to make our logo's font completely unique and original, we were not restricted to the fonts available on Serif Draw Plus. Although, this time instead of going over the drawing of the flower (rose), we used a photo and created individual overlays as petals and then deleted the photo behind it, after the shading was complete the result looks realistic and professional.
In order to make the logo dynamic and interesting in the trailer we added a flash effect (fast fade to white) to give the company's logo an entrance, this was accompanied by a recording of thunder that I had filmed earlier, it was Lizzie's idea to include the sound effect. This was to foreshadow the idea of the oncoming storm and the conflict that is palpable in the trailer. Although, we also had other ideas about using the thunder sound recording, such as having it at the end of the trailer.
No comments:
Post a Comment