We wanted to make sure that our trailer would be effective on our audience, so we decided that we would screen the first finished draft of our trailer to a number of groups of people who fit our demographic. We then planned out what questions to ask them, so as to improve our trailer. Below are some of the questions we came up with.
Then we produced the final version of our survey, incorporating our production logo and some stills from the trailer. Using Microsoft Word, due to the simplicity and our familiarity with it. We then printed copies of our draft poster so we could ask them whether the poster and trailer matched. We wanted to know if the audience agreed with our production choices.
The survey was made so we could adjust our trailer if there was anything that did was not popular with the demographic or if they said that they did not understand the narrative well-enough. We knew we would need a large number of participants in order to get reliable data, so we used 3 focus groups made up of media and film classes in the college and school (as they are within the ages of our demographic). This was also useful because they were all clearly aware of age certificates so we could ask them what they thought the film would receive from the BBFC.
Our results and the analysis of the results will be included in our evaluation, along with a first and final draft of our trailer.
No comments:
Post a Comment